Create your best Scandi-style life, no matter where you call home.

Your heritage and family history matter. And now it's easier than ever to connect with and embrace your Scandinavian roots.

Do you:

  • yearn to know more about the traditions of your heritage and how to incorporate them into your home?
  • want to bake and cook more traditional Scandinavian foods for each season and holiday?
  • desire practical, accessible, and fun ways to share your heritage with your family and friends?
  • wish you had the skills and resources to tell your family's history (and your own story!)?
  • want to go beyond the surface-level trends of hygge, fika, and other Scandi ideals and learn to really incorporate them into your life?


Join a community of like-minded people also embracing the best of Scandi living in their heart and home

This new membership community will help you take a deep dive into the heart of Scandinavian heritage and give you ways to infuse your home and life with all the warmth and hospitality you associate with the best of it.

I want this!


A sample of how you'll benefit from becoming a founding member of The Heart & Huset:


Learn to incorporate age-old traditions and recipes in ways relevant to your family

Bring the essence of Scandi lifestyle into your life and home

Connect with like-minded people who want community--not just content

Whether it's in your blood or simply in your heart, Scandinavian heritage is rich with warmth and coziness. Infuse your life with the beauty and hospitality of Scandinavian living, no matter where you call home.

Sign me up!

Food and cultural heritage have a way of connecting us to one another.

And don't we need that more than ever right now? That's why I've created The Heart & Huset community, and it would be an honor to have you join us.

If you long to incorporate more of your heritage into your life and home, create rich memories with your loved ones by exploring your shared roots together, and capture your family's recipes, stories, and history before it's too late, you're in the right place.

I'm Daytona Strong, an author who specializes in the connection between food, family, and heritage. I've spent the past year envisioning how to help you gain a deeper understanding and appreciation of your roots in a way that's more personal, engaging, active, and intimate than a traditional blog, club, or forum is able to provide.

And now I'm so excited to finally invite you to become a founding member of this intimate and engaging community designed to help you get the resources, recipes, and connections you need to live out your best Scandinavian-style life, no matter where you call home.

Will you join us?

Coming up in The Heart & Huset:

The Kitchen Counter

Each month, receive recipes and menus created and curated by a Norwegian-American food writer and cookbook writer with over 11 years of specializing in Scandinavian food.

Heritage at Home

There's more to hygge, fika, and other Scandi concepts than cozy blankets and tasty treats. Through interviews with experts, plus exercises and activities exclusively for members, you'll learn ways to make your life and home look more Scandinavian than ever.

Scandi Book Club

Read and discuss books in our Scandi-centric book club, where we'll explore a variety of genres and topics and hear from authors and experts on what we're reading.

Storytelling School

Your family history matters--and so does your story. Learn to capture and package those stories in meaningful ways through guest interviews and a special course that Daytona will be rolling out in the months to come (included with founding membership).

The Craft Room

From rosemaling to the beautiful needlework on the bunad of your dreams, there's much to appreciate in the handiwork of our heritage. You'll hear stories from artists and experts, share tips and resources, and have a chance to show off your own skills in a member gallery.

Fika Friday

Join us for our private monthly virtual "fika," in which we'll get to know each other while discussing a topic and enjoying the month's special fika recipe, provided in advance.

I want in!

Become a founding member now!

Sign me up

Only for Founding Members


Stay locked in at the lowest price by joining today


Join today and stay locked in at the lowest price for the life of your membership.

Remember, this is the one and only chance to become a founding member of this brand-new Scandinavian lifestyle community. Enrollment closes Monday, March 29, 2021, at 9pm PST.

I'm ready to join!